I don’t care about connecting with my "audience”, my “potential buyers”, or my “I'm-just-looking-thanks-perusers". I don’t care about connecting with them in any way whatsoever.

A while back a subscriber asked me about being trauma-informed, so I shared some thoughts. They sent me a lead magnet which detailed some information on what it means to be trauma informed alongside the notion that "pain point marketing is not trauma informed”.